Tote King was saying last week in an interview in Diario de Ibiza that the hip hop is the great one ill-treated by the industry and the mass media. The Sevillian rapper was saying, before the great concert that he offered in the Swag club. The club of Playa d’en Bossa has proposed from the beginning of his history, makes already three seasons, invest this dynamics with a clear, round bet and without concessions for the urban rhythms. Hip hop, rhythm and blues, dancehall or funky fill every day the dancefloor and Swag’s environment, being consolidated week a week as the pioneer of the urban music in Ibiza.

Swag offers every day a thematic different party, with big and consolidated international promoters behind, to include this way all the styles, trends and movements that every day  arise inside this style young and full of vitality since it is the ‘ urban sound ‘.